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العربية

Struggling to market your sport academy?

This playbook is built to fix that: a few short questions about your academy, and the marketing playbook matching its situation and goals is issued — where do trainees come from? What gets posted to reach them? And how do you measure the ones who actually sign up?

Marketing channels covered

  • 01 Snapchat
  • 02 TikTok
  • 03 Instagram
  • 04 WhatsApp — channels and groups
  • 05 Google search
  • 06 Google Maps

For each channel: what gets posted, when, and how resulting sign-ups are measured.

What the playbook addresses

  1. A trainee signs up at the start of the season, never renews, and the drop-off goes unnoticed for weeks.
  2. The five o’clock session is half full, and the coach is paid in full for it.
  3. Sign-ups stall between school terms, then restart later than the season should have.
  4. The academy’s social media accounts are inactive.