Struggling to market your sport academy?
This playbook is built to fix that: a few short questions about your academy, and the marketing playbook matching its situation and goals is issued — where do trainees come from? What gets posted to reach them? And how do you measure the ones who actually sign up?
Marketing channels covered
- 01 Snapchat
- 02 TikTok
- 03 Instagram
- 04 WhatsApp — channels and groups
- 05 Google search
- 06 Google Maps
For each channel: what gets posted, when, and how resulting sign-ups are measured.
What the playbook addresses
- A trainee signs up at the start of the season, never renews, and the drop-off goes unnoticed for weeks.
- The five o’clock session is half full, and the coach is paid in full for it.
- Sign-ups stall between school terms, then restart later than the season should have.
- The academy’s social media accounts are inactive.